What is Google CPM and how to Calculate?

Ever Wonder What is Google cpm, google adsense, adword and how to calculate cpm, cpc, ctr, pageview, impression, revenue. CTR, CPM, CPM these words mostly use in terms of advertising.

Yes these Words used For Google Adsense.

First let’s talk about the Google Adsense in Short.google cpm

What is Google Adsense and Google CPM ?

Google provides advertisement platform to publishers to get revenue and earn from it.

Of-course you too can Earn! but deal is to provide High Quality Content and yes Original content. If you have Website or Blog you Can Create an Adsense Account Easily.

Still wondering ? you can see here How to Create Adsense account.

Now let’s talk About Google CPM,CPC,CTR and Impressions.

CPM (Cost Per Mile ):-

A CPM means cost per thousand impression and it stands for the cost which is provided to publisher by advertiser to show 1000 impression on their advertise.

So how CPM is Calculated ? Simple See below CPM Calculator

CPM calculator:-

cost to advertiser=cpm×(impressions/1000)

i.e CPM= cost to advertiser×1000/impressions.

 CPC (Cost Per Click):-

A CPC means cost per click Also which Advertiser provided to Google.

CPC calculator:-

Cost to advertiser=cpc×number of clicks.

CPC= cost to advertiser/number of clicks.

CTR:-

A CTR means click through rate states to find how effective the advertise is.

CTR calculator:-

Value of CTR= (number of clicks/number of impression)×100

Pageview:-

Pageview means How much times the page was opened(reloaded).

Impression:-

Impression means how much time the ad was displayed.

Note: Impression apart from Pageview

Which countries has highest cpm rates?

  1. UNITED STATES
  2. UNITED KINGDOM
  3. CANADA
  4. FRANCE
  5. ITALY
  6. AUSTRALIA
  7. GERMANY
  8. NETHER LAND
  9. JAPAN
  10. RUSSIA

Those country has high cpm rates, may be I forgot to listing more. But generally this countries has high internet users and also high cpm and cpc rates.

Average google cpm and cpc rates in India:-

There is no fixed rates but majority depends on content, quality of traffic. India has very low cpm rates know more on quora.

2 Comments

    • Hitesh Katara

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